Santiago Hors-Fraile

Santiago Hors-Fraile is the CEO at Salumedia. He has been working in the design, development, and commercialization of digital health solutions since 2010. His expertise in health recommender systems combined with behavioral change models to foster patient adherence is the basis of the product of Salumedia. He studied a MSc in Computer Engineering at the University of Seville, Spain, and a MSc in Software Engineering at Cranfield University, UK. He also studied a short-term program in Healthcare Digital Marketing in Madrid, Spain, and several international digital engagement courses. He is a non-academic supervisor for the ESR students seconded at Salumedia.

Twitter @sanhorfra

Päivi Salminen

Päivi is leading the Dissemination Work Package of CATCH project, and she is responsible of the administrative issues of CATCH at Salumedia. She is also a member on the CATCH Training Committee.

Salumedia hosts one Early Stage Researcher. 

Päivi has a BBA in International Trade from Kymenlaakso University of Applied Sciences (Finland), and M.Sc. in Business Creation and Entrepreneurship from University of Tromsø (Norway). She is Communication Strategist at Salumedia, and with experience from several start-ups. Extensive international knowledge after living, studying and working for years in different countries.

Twitter @salminenpt

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